Inventory management is an essential issue that planograms address. For instance, your company has designed a planogram to place your product, say Bread at a specific section of the store just beside butter and jam section, the retail store manager may or may not responsibly carry out the instruction leading to the failure of boosting sales through right product placement. Some of the factors that are responsible for failed execution of planogram compliance are as follows.Ī company sends in their planogram to all its retailers but if the retailers are reluctant to follow the instructions, you cannot expect planogram compliance. This happens due to failed planogram compliance. Even though some FMCG and consumer goods companies make excellent planograms, they may not succeed to boost sales of their products, as they may not be placed at the right place or perhaps at the right time (stock outs in stores). Also, positioning the products in the store in such a way that it attracts the attention of the customers. The sole purpose of planogram is to maximize sales by enhancing store appearance. Summary Challenges associated with Planogram compliance
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |